Vara Luxury Spa / GOOGLE BUSINESS PROFILE + GOOGLE ADS
1,578 calls from Google in six months. The phone kept ringing.
PS Tech Digital Marketing turned Vara Luxury Spa’s Google presence into a consistent source of calls, chats and direction requests by treating Google Business Profile and Google Ads as a connected local growth system.
The Challenge
Where the Work Started.
- Client
- Vara Luxury Spa
- Industry
- Wellness
- Location
- Hoodi, Bengaluru
- Services
- Google Ads, Google Business Profile, Local Marketing
Strategy
Two engines. One goal: the call.
Organic engine
Managed and optimised the Google Business Profile for local spa and massage searches.
Paid engine
Launched Google Ads Performance Max on 17 May 2026 with a ₹2,000/day initial budget.
Conversion tracking
Tracked calls, directions, WhatsApp, chats and local actions.
Execution
The System in Motion.
Results
Visible. Trusted. One Tap Away.
1,578
Business Profile Calls
~263
Average Calls Per Month
277
Chat Clicks
247,911
Ad Impressions
13,176
Ad Clicks
5.31%
Click-Through Rate
₹12.21
Average Cost Per Click
7,320
Tracked Conversions
₹21.99
Cost Per Conversion
1,016
Direction Requests
2,438
Combined High-Intent Actions
~₹66
Cost Per High-Intent Action
Measurement periods: Business Profile, April–September 2026; Google Ads, 17 May–29 September 2026. Campaign spend: ₹160,940.
Why It Worked
Visible. Trusted. One Tap Away.
- The work optimised for customer actions, not vanity metrics.
- Paid reach and organic trust supported one another.
- Relevance supported a 5.31% click-through rate.
- Consistent monthly calls created demand the spa could plan around.
Want your phone to ring like this? Let’s put you on the map — and in the ads.
Ready when you are.
Your Next Customer Is Already Online.
The question is whether they find you — or your competitor.