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Google Ads & Meta Ads

Paid Media Built Around Conversions.

Structured accounts, disciplined testing and landing pages designed to convert the traffic you pay for.

PS Tech / Google Ads
Google Ads campaign management dashboard showing conversion activity
Paid search
Selected campaign dashboard

The problem

Spend Rising, Returns Flat.

Poor account structure and weak landing experiences quietly waste budget every day.

Overview

We rebuild account structure around intent, tighten targeting and tracking, then iterate on creative and landing pages against cost per qualified lead.

What we provide

Scope of Work.

Account audit
Campaign structure
Keyword & audience research
Ad copywriting
Creative testing
Conversion tracking
Landing page alignment
Bid strategy
Retargeting
Shopping / Performance Max
Budget pacing
Performance reporting

How it works

Built as a Repeatable System.

Each engagement follows a defined sequence so progress is visible and decisions stay evidence-led.
PS Tech / Ads Manager
Meta Ads Manager dashboard listing paid social campaigns and results
Organic + paid
Paid social overview

Process

How We Deliver.

01

Audit

Structure, tracking and wasted spend identified first.

02

Rebuild

Campaigns restructured around intent and margin.

03

Test

Creative and messaging tested in controlled increments.

04

Optimize

Budget shifted toward what produces qualified leads.

Benefits

What Changes for Your Business.

  • —Clear cost per qualified lead instead of vanity clicks.
  • —Budget concentrated on converting search intent.
  • —Creative iteration that prevents fatigue.
  • —Tracking you can actually trust.

Related case study

PAID SEARCH SYSTEMSearch intent and ad results connect through keywords, creative and landing pages to conversion, alongside audience testing.high-intent searchKEYWORD ALIGNEDRELEVANT CREATIVECLEAR NEXT STEPKEYWORDADLANDING PAGECONVERSIONINTENT SIGNALAUDIENCE / CREATIVEABC

[ VERIFIED RESULT ]

FAQ

Common Questions.

It depends on competition and geography. We model a realistic starting budget during the audit before anything is committed.

Yes. Search and paid social are planned together so creative and audiences reinforce each other.

You do. We work inside your accounts and you retain full ownership.

Related services

Let's Map the Next Step.

Book a free consultation and see exactly where the opportunity is.

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