Whealthy Roots Cafe / F&B PRE-LAUNCH
4,102 views. Before serving a single bowl.
PS Tech Digital Marketing took Whealthy Roots Cafe from a name on paper to a brand Bengaluru was already talking about in the first phase of its launch campaign.
The Challenge
Where the Work Started.
- Client
- Whealthy Roots Cafe
- Industry
- Food & Beverage
- Services
- Brand Identity, Website, Instagram, SEO
Strategy
Build the brand before opening the café.
Brand naming and identity
Repositioned the working name ‘Sprouts’ into Whealthy Roots with the promise Nourish. Root. Thrive.
Website
Built a multi-page website with Our Story, Menu, Build Your Bowl, Community, Visit and WhatsApp booking.
Social media
Positioned Instagram for students, office workers, gym-goers and local residents.
Search foundations
Created SEO groundwork around healthy food, salads and the OMBR / CMR University market.
Execution
The System in Motion.
Results
The Numbers, In Under Four Weeks.
4,102
Total Views
2,246
Unique Accounts Reached
76.5%
Views From Non-Followers
358
Profile Visits
206
Interactions
~9.2%
Interaction Rate Among Reached Users
1 in 6
Reached Users Visited The Profile
Reels generated approximately 93% of total views and approximately 86% of interactions during the measurement period.
Why It Worked
Awareness: done. Next: footfall.
- Reels carried discovery beyond the existing audience.
- A single brand promise connected every touchpoint.
- The campaign built curiosity before asking for footfall.
Opening Something New? Let’s Make Them Wait For It.
Ready when you are.
Your Next Customer Is Already Online.
The question is whether they find you — or your competitor.